From July 14 to 16, the 85th IFT FIRST Show was held at McCormick Place in Chicago, U.S. As one of the most influential top exhibitions in the global food ingredients industry, this grand event drew over 1,200 exhibitors from more than 60 countries, gathering numerous elites and professionals in the food sector. It has become a key platform for showcasing cutting-edge technologies, exchanging innovative ideas, and facilitating business cooperation. Henan Weichuang Bio-tech Co., Ltd. also actively participated in the exhibition, presenting its core products and technical strength on the international stage.
With years of development, IFT FIRST has long been a bellwether for the global food ingredients industry. Each edition focuses on industry hotspots and trends, building an efficient communication bridge between exhibitors and visitors. At this high-profile exhibition, Weichuang’s booth was bustling with activity. The company highlighted core products such as buffered vinegar powder and cultured sugar, which gained significant attention from merchants thanks to their unique advantages. These products are fermented using non-GMO raw materials, ensuring natural properties from the source—an attribute that aligns perfectly with the global food industry’s current pursuit of natural and healthy trends, making them a major draw for visitors.
Notably, customers from Canada, Brazil, and South American regions showed strong interest in Weichuang’s products. Food markets in these regions have developed rapidly in recent years, with a growing demand for natural and safe food ingredients. Weichuang’s products precisely meet these needs, prompting many merchants to stay at the booth for extended periods to inquire about product application solutions and cooperation details. Staff patiently addressed each query, explaining product usage, applicable scenarios, and cooperation models, while engaging in in-depth discussions with visitors to lay a solid foundation for future collaboration.
Through this exhibition, Weichuang not only showcased its high-quality products and advanced technologies to the global food industry but also established connections with many potential clients, expanding its international market channels. Meanwhile, interactions with industry peers provided the company with a clearer understanding of global food ingredients market demands and trends, offering valuable insights for its future development. This participation further enhanced Weichuang’s brand influence in the international market, injecting new momentum into its global expansion efforts.
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