Clean Label: Simple Ingredients, Natural Preservation
Today, more and more consumers care about what’s in their food. “Clean label” is no longer just an industry term—it’s a major factor when people choose what to buy. It means using simple, recognizable ingredients, avoiding artificial additives like preservatives or colors, and choosing natural or traditionally made ingredients. At its core, clean label is about going back to the basics: food that’s safe, transparent, and easy to understand. A Growing Trend in the Food Industry Clean label is now a major trend around the world. In China, the market reached over 300 billion RMB in 2024. About 72% of consumers check ingredient lists before buying. Terms like “no preservatives,” “non-GMO,” and “naturally fermented” are becoming key selling points. This change is pushing food companies to improve everything—from raw materials to production methods. Natural preservatives and functional ingredients are now in high demand. Weichuang Bio’s Vinegar Powder: A Clean Label Solution Weichuang Bio’s vinegar powder is made from only non-GMO corn, rice, and helpful microbes. Through natural fermentation, it produces organic acids that help fight bacteria. After that, it is spray-dried into powder form—with no chemical preservatives added. Its ingredient label is simple: “fermented vinegar powder.”...
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