Today, more and more consumers care about what’s in their food. “Clean label” is no longer just an industry term—it’s a major factor when people choose what to buy. It means using simple, recognizable ingredients, avoiding artificial additives like preservatives or colors, and choosing natural or traditionally made ingredients. At its core, clean label is about going back to the basics: food that’s safe, transparent, and easy to understand.
A Growing Trend in the Food Industry
Clean label is now a major trend around the world. In China, the market reached over 300 billion RMB in 2024. About 72% of consumers check ingredient lists before buying. Terms like “no preservatives,” “non-GMO,” and “naturally fermented” are becoming key selling points.
This change is pushing food companies to improve everything—from raw materials to production methods. Natural preservatives and functional ingredients are now in high demand.
Weichuang Bio’s Vinegar Powder: A Clean Label Solution
Weichuang Bio’s vinegar powder is made from only non-GMO corn, rice, and helpful microbes. Through natural fermentation, it produces organic acids that help fight bacteria. After that, it is spray-dried into powder form—with no chemical preservatives added.
Its ingredient label is simple: “fermented vinegar powder.”
It can replace synthetic preservatives like sodium benzoate and potassium sorbate, and still protect foods like meats and baked goods—without showing any artificial additives on the label.
♦ Safe, Natural, Transparent Production
♦ All raw materials are carefully checked.
♦ Spray drying happens quickly to keep nutrients active.
♦ The full process meets FSSC 22000 food safety standards and is fully traceable.
This makes the product safe, natural, and clean-label friendly—for both food brands and consumers.
Applications in Ready Meals and Baked Goods
Clean label is especially important for ready meals and baked foods. Consumers want these to be fresh, tasty, and additive-free.
In ready meals, adding 0.3–0.5% vinegar powder can stop heat-resistant bacteria. With mild heat treatment, brands can claim “no preservatives.”
In short-shelf-life breads, our vinegar powder can extend shelf life to over 7 days while improving natural flavor.
Clean Label = Natural + Functional
Clean label doesn’t mean using nothing—it means using safe, natural ingredients that really work.
Weichuang Bio uses fermentation technology to turn natural materials into effective preservatives. Our vinegar powder help food companies replace chemicals and meet clean label demands. They are natural, functional, and trusted—exactly what modern consumers are looking for.
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