Recently, Fi Europe, one of the most influential exhibitions in the global food ingredients industry, was successfully held in Paris, France. The event brought together over 1,000 exhibitors from 67 countries and attracted tens of thousands of professional visitors seeking the latest industry trends and innovations.
Henan Weichuang Bio-tech Co., Ltd. participated in the exhibition with its core clean label solutions, including cultured sugar, potassium cinnamate, buffered vinegar powder, and 20% high-acidity brewed vinegar. Notably, Weichuang also presented itself as a drafting organization of the “General Requirements for Clean Label Foods” (T/CAPS 064-2025), conveying China’s clean label standards and regulatory concepts to the European market.
At this year’s Fi Europe, clean label, natural health, and sustainability emerged as the key focal points. European consumers are increasingly demanding food products with natural and simplified ingredient lists, paying closer attention to labels and actively avoiding artificial additives.
Weichuang’s product portfolio precisely addresses these market needs.
Cultured Sugar, made from non-GMO corn through multi-strain fermentation, can effectively replace traditional chemical preservatives.
Potassium cinnamate, a naturally derived antimicrobial ingredient, is suitable for applications such as meat products and beverages, and has already passed EU regulatory compliance, gaining strong recognition for its safety and legality.
Of particular significance, the “General Requirements for Clean Label Foods” (T/CAPS 064-2025)—co-drafted by Weichuang —officially came into effect on November 14.
The standard establishes core principles such as ingredient simplicity and natural priority, integrating practical experience from hundreds of companies across the food supply chain, including leading brands like Pangdonglai and Three Squirrels.
This standard fills a critical gap in China’s clean label regulatory framework while closely aligning with European clean label and eco-label philosophies, creating a strong foundation for international market integration.
Buffered vinegar powder demonstrates excellent heat resistance under typical baking conditions, with strong functional stability, making it well-suited for European bakery and sauce applications.
20% high-acidity brewed vinegar, produced through natural fermentation, delivers outstanding cost efficiency and performance, fully aligning with the EU market’s emphasis on natural, healthy ingredients.
This participation not only showcased the technological strength of China’s clean label food ingredients, but also promoted the integration of domestic standards with international markets.
Looking ahead, Weichuang will continue to use standards as a driving force, further optimize product-market fit, and deepen its presence in the European clean label market, enabling high-quality Chinese natural ingredient technologies to reach customers worldwide.
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