—attracting attention from companies from multiple countries with its natural ingredient solutions.
On September 17, 2025, the Fi Asia Thailand 2025 Food Ingredients Exhibition grandly opened at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand. As the most influential food ingredients professional exhibition in Southeast Asia, this edition attracted numerous exhibitors and professional visitors from multiple countries. China’s leading natural food ingredients company, Weichuang Biotech, showcased its core products, including cultured sugar, potassium cinnamate, and fermented/buffered vinegar powder, presenting innovative natural solutions to upgrade the food industry in Southeast Asia.
At this exhibition, Weichuang focused on the urgent demand for ‘clean label’ in the Southeast Asian market, highlighting the technical advantages of three star products. Among them, potassium cinnamate, as a natural flavoring agent, leverages its stable antibacterial properties to effectively inhibit common microorganisms such as E. coli and Staphylococcus aureus, perfectly meeting the food preservation needs under the high temperature and humidity conditions of Southeast Asia. Its natural attributes also align well with local consumers’ preference for products without chemical additives.
The cultured sugar at the exhibition site, which is very popular, is made from non-GMO corn through a proprietary multi-strain fermentation process by Weichuang. During fermentation, the nutrients in the corn are fully decomposed, enriching it with various amino acids, peptides, and other natural flavor and nutritional components. It can replace artificial flavorings, monosodium glutamate, and other umami enhancers, imparting a natural, rich fermented aroma to food—such as enhancing flavor complexity in condiments, supplementing amino acid nutrition in functional foods, and being suitable for the production of various categories like convenience foods and ready-to-eat meals, without the need for additional artificial additives. This simplifies the ingredient list from the source and perfectly.
As an annual grand event in the Asian food ingredients sector, FI Asia Thailand shows that the annual growth rate of the Southeast Asian natural preservatives market is relatively high. This time, Weichuang Biotech not only showcased China’s technological strength in natural ingredients but also allowed international customers to deeply understand the innovative value of natural ingredients in reducing additives and improving quality through on-site product demonstrations and case sharing, laying a solid foundation for expanding into the Southeast Asian market.
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